APP ROI Calculator

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Result
ROI 144.14%
ARPUDAY $3
Single Install LT 4.8 Days
Single Install LTV $14.43
Total Install LT 4.8 Days
Total Install LTV $14.43

APP ROI Calculator

The APP ROI Calculator is an efficient and practical tool designed to quickly calculate key metrics such as ROI, LTV, and ARPUDAY. It provides comprehensive data coverage, including CPI, organic growth, retention rates, and ad revenue, with clear and easy-to-understand results. Ideal for evaluating ad performance, optimizing budget allocation, improving user retention, and enhancing monetization strategies, it supports various app types and business models, making it a valuable assistant for data-driven decision-making and maximizing returns.

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How to Calculate App ROI

Calculating the Return on Investment (ROI) for your app involves evaluating key metrics to understand the effectiveness of your ad spend and user retention. Here's a step-by-step guide based on the inputs and results:

1

Gather Key Inputs

  • Daily Paid Acquisition Volume

    • The number of users acquired daily through paid advertising.

  • Organic/Paid Ratio (%)

    • The proportion of organic installs relative to paid installs. Helps evaluate the natural growth driven by paid efforts.

  • Paid CPI (Cost Per Install)

    • The cost of acquiring a single user through paid campaigns.

  • Retention Rates (%)

    • Day 1-30 Retention: Percentage of users still active on Day 1-30.

  • Calculation Period (Days)

    • The time frame for analyzing user activity and revenue generation (e.g., 90 days).

  • ARPUDAY (Average Revenue Per User Per Day)

    • The revenue generated by a single user daily.

2

Optional Ad Revenue Inputs(If your app monetizes through ads)

  • IMP (Average Daily Ad Impressions Per User)

    • The average number of ad impressions shown to a user daily.

  • eCPM (Revenue Per Thousand Impressions)

    • The ad revenue generated per 1,000 impressions.

    3

    Calculate Key Metrics

  • ROI (Return on Investment)

    • ROI = (TotalRevenue−TotalCost)/TotalCost x 100%

  • ARPUDAY (Average Revenue Per User Per Day)

    • The average daily revenue generated by a single user.

  • Single Install LT (Lifetime)

    • The number of days a single user contributes to app activity and revenue.

  • Single Install LTV (Lifetime Value)

    • The total revenue generated by a single user over their lifetime.

  • Total Install LTV

    • Total revenue generated by all installs during the calculation period.