E-commerce ROI Calculator

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Result
ROI 100.00%
Net Profit $100

E-commerce ROI Calculator

The E-commerce ROI Calculator is a powerful tool designed to analyze sales revenue, product costs, platform fees, advertising expenses, and logistics costs, providing a comprehensive assessment of business performance. It is simple to use, delivering clear ROI and net profit results to help optimize cost structures, evaluate marketing effectiveness, and improve profitability. Suitable for various e-commerce models, including platform sellers, independent brands, and influencer-driven campaigns, it supports data-driven decisions and enhances operational efficiency for sustainable growth.

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How to calculate E-commerce ROI

The E-commerce ROI Calculator helps you determine the return on investment for your online business by analyzing key metrics and costs. Here's how to use it:

1

Gather Key Inputs

  • Sales Revenue

    • The total revenue generated from product sales.

  • Product Cost

    • The cost of producing or purchasing the product.

  • Platform Service Fee (%)

    • The percentage charged by the e-commerce platform for its services.

  • Commission Rate (Influencer & Operation, %)

    • The percentage paid to influencers or operational commissions.

  • Advertising Cost

    • The total cost of running ad campaigns (excluding influencer commissions).

  • Shipping Fee

    • The total cost incurred for shipping products to customers.

  • Packaging Cost

    • The cost of packaging materials and labor.

  • Shipping Insurance

    • Insurance cost for product delivery, if applicable.

  • Other Costs

    • Any additional expenses not covered above.

3

Calculate Key Metrics

  • ROI (Return on Investment)

    • Measures the profitability of your e-commerce business:

    ROI = (TotalRevenue−TotalCost)/TotalCost x 100%

  • Net Profit

    • The total profit after deducting all costs from sales revenue.