Game (IAP+IAA) ROI Calculator

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Result
ROI 144.14%
ARPUDAY $3
Single Install LT 4.8 Days
Single Install LTV $14.43
Total Install LT 4.8 Days
Total Install LTV $14.43

Game (IAP+IAA) ROI Calculator

The Game (IAP+IAA) ROI Calculator is a powerful tool designed for efficient and accurate analysis of key metrics like ROI, LTV, and ARPUDAY. It provides comprehensive data coverage, including CPI, organic growth, retention rates, ad impressions, and eCPM, with clear and easy-to-understand results. Flexible and adaptable, it supports custom calculation periods and various game types, making it ideal for optimizing ad spend, maximizing monetization efficiency, improving user retention strategies, and boosting overall revenue.

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How to calculate IAA+IAP Game ROI

Calculating ROI (Return on Investment) for In-App Advertising and In-App Purchase (IAP+IAA) games involves analyzing key metrics to measure the effectiveness of your user acquisition and monetization strategies. Follow these steps:

1

Gather Key Inputs

  • Daily Paid Acquisition Volume

    • The number of users acquired daily through paid advertising.

  • Organic/Paid Ratio (%)

    • The proportion of organic installs relative to paid installs. Helps evaluate the natural growth driven by paid efforts.

  • Paid CPI (Cost Per Install)

    • The cost of acquiring a single user through paid campaigns.

  • Retention Rates (%)

    • Day 1-30 Retention: Percentage of users still active on Day 1-30.

  • Calculation Period (Days)

    • The time frame for analyzing user activity and revenue generation (e.g., 90 days).

  • ARPUDAY (Average Revenue Per User Per Day)

    • The revenue generated by a single user daily.

3

Calculate Key Metrics

  • ROI (Return on Investment)

    • ROI = (TotalRevenue−TotalCost)/TotalCost x 100%

  • ARPUDAY (Average Revenue Per User Per Day)

    • The average daily revenue generated by a single user.

  • Single Install LT (Lifetime)

    • The number of days a single user contributes to app activity and revenue.

  • Single Install LTV (Lifetime Value)

    • The total revenue generated by a single user over their lifetime.

  • Total Install LTV

    • Total revenue generated by all installs during the calculation period.